Author Earnings has been chronicling the rise of self-publishing on Amazon and is one of the definitive sources on how their sales directly affect the big 5 publishers. Data Guy has been quietly anonymous this entire time, he has been responsible for diving deep into big data and making sense of it for the entire publishing industry. He spoke publicly for the first time at Digital Book World 2016 and here is his entire Power Point presentation.
In a blog post for Digital Book World, Emma Barnes discusses how publishers must reassess their own data management.
He who holds the data holds the power - in publishing... Click To Tweet
“Who has access to the data that can best predict how readers will spend their money? Who has data on how people read books—how far they get, how many they buy, how often they buy, whether their purchases cluster around certain dates? Who has the permission to contact readers by post, email or text—to shape their opinions and buying patterns?
Who, in other words, owns the data that holds the key to publishing’s future performance?”