Donald Trump Used $55K Of Campaign Funds To Buy His Own Book – BuzzFeed News

The Trump campaign bought more than 3,500 copies of Crippled America: How to Make America Great Again from a Barnes & Noble earlier this year.

Bulk orders are supposed to be made through the book’s publisher — often at a discounted rate — rather than through a brick-and-mortar retailer like Barnes & Noble in order to avoid falsely boosting sales figures, which could manipulate best-seller lists [more]

Source: Donald Trump Used $55K Of Campaign Funds To Buy His Own Book – BuzzFeed News

Amazon Launches the Kindle Reading Fund – Digital Book World

Amazon announced in a blog post today that it is launching the Kindle Reading Fund, a program that will work to make books “more easily available to communities around the world through digital reading.” The Fund will include donations of Kindle e-readers and ebooks.

As part of the new program, Amazon is partnering with Worldreader, a non-profit that aims to bring digital books to children and families who cannot access them, to donate thousands of Kindle e-readers.

Amazon is also donating devices to…[more]

Source: Amazon Launches the Kindle Reading Fund – Digital Book World

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How Many Humans Actually See Your Online Book Ads?

It’s common practice today for publishers to buy online ads for promoting their books. The inexpensive cost and targeting capability make digital platforms, such as Google Adwords, Facebook Ads, and various high-traffic websites, seem like appealing choices. But, are real readers actually seeing the online book ads that publishers purchase? [more]

Source: How Many Humans See Your Online Book Ads

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Are Bookstores Making a Comeback? Sales Up 6.1% In First Half of 2016

For the first half of the year, bookstore sales were 6.1% ahead of the comparable period in 2015. According to estimates released by the U.S. Census Bureau, bookstores totaled $5.44 billion in the January-June 2016 span, up from $5.13 billion a year ago.

Bookstore sales in 2016 rose every month compared to 2015, including in June when sales increased 5.0% to…[more]

Source: Bookstore Sales Up 6.1% In First Half of 2016

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The Best Way to Get Blurbs for Your Books | She Writes

I get an inordinate number of questions about what the industry fondly calls “blurbs,” and here I attempt to cover them all with a detailed list of how authors can approach soliciting and choosing, and everything in between. In today’s book marketplace, blurbs still matter to publishers and the industry at large, in part because they’re a bit of a holdover from a bygone era and publishing is big on tradition, and in part because household names and big review outlets still carry a lot of prestige. The idea is simple. If you’re a fan of John Grisham and he blurbs a new legal thriller, you might be more inclined to give that new book a chance. But obviously most newly published authors today are not getting blurbed by household names or big review outlets. I’ve witnessed my own authors at She Writes Press agonizing over blurbs, while others seem to treat the whole endeavor like a sport. But by and large, whether the process of procuring blurbs comes easily or not, I see a lot of misconception about the blurb’s purpose and around the protocol of blurbing in general. So here’s my attempt to set a few things straight.…[more]

Source: An Author’s Guide to Praise and Endorsement Best Practices

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[SWP: Behind the Book] Fast-Track Advice for New Authors – She Writes

After two years and two novels published, I’d like to share my top tips for new authors, with the hope that my experiences will save you time and minimize stress! Feel free to comment and/or add your thoughts!

Good editorial advice is precious. The editorial process can be long and painful, but a good editor will skillfully fine-tune your story so it resonates with readers. When faced with… [more]

Source: [SWP: Behind the Book] Fast-Track Advice for New Authors – She Writes

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[THE WRITER’S LIFE] LEMONADE, ANYONE? When your books won’t sell

Everyone knows that you don’t pass up a kid’s lemonade stand. When you come upon a handmade sign, a wobbly card table and an icy pitcher of lemonade, you buy a cup. If the beverage looks a little sketchy, you don’t say, “no thanks, I’m not thirsty,” you say, “Yum. I think I’ll save this for later,” and you walk down the road a bit and pour it out behind a bush. Lemonade stands are not about thirst. You never, ever decline a cup.

Being an author is a little like having a lemonade stand; particularly if you’re doing a lot of the promotion and marketing yourself. You lug your card table and books and banners and bookmarks to whichever event is scheduled for that weekend; craft fairs, bookstores, library events, or conferences. You set up shop, hoping that the hundreds of people expected to attend will clean you out of your box of books and your pile of postcards. And sometimes I’ve seen that happen. To the guy next to me [more…]

Source: [THE WRITER’S LIFE] LEMONADE, ANYONE?

Is It Fair Use? 7 Questions to Ask Before Using Copyrighted Material

Fair use allows you to use someone’s copyrighted work without permission. However, invoking fair use is not a straightforward matter. Before you use any part of anyone else’s copyrighted material – even for quotation purposes – you have to consider the risks that are involved. After all, would YOU like someone else to use YOUR copyrighted material without asking first?

Source: Is It Fair Use? 7 Questions to Ask Before Using Copyrighted Material

15 Clever Offline Marketing Ideas for Authors You’ll Want to Use!

“My eyes are starting to bleed from all this online marketing. (Yes, I know you’re reading this online right now, but hear me out.)

We crave offline connections—real interactions with . . . what are they called again? Humans!

And if you’re an author, you know how difficult it is to market your book. Sometimes, posting about it on Twitter or Facebook is like whispering in a crowded room.

Nobody’s gonna hear you.

That’s why I listed these 15 clever marketing ideas for authors-all offline.”

 

Source: 15 Clever Offline Marketing Ideas for Authors You’ll Want to Use!

Oh No, I Think I’ve Misplaced My Modifier! | Grammar – Bigwords

Misplaced Modifiers

Grammar can be pretty funny. Whoever thought grammar was serious business hasn’t looked at some of the cartoons and memes on Facebook! And they obviously haven’t attended one of my workshops!

One of the more humorous gaffes that occurs in grammar (mostly in written language) is the misplaced (and sometimes dangling) modifier. These are often hard to find and easy to miss — whether you are the writer or the reader — but when you do find them . . .

Source: http://bigwords101.com/2016/blog/oh-no-i-think-ive-misplaced-my-modifier/