What does it mean to experience a book? To a bibliophile such as Alberto Manguel, smell plays an important part. In a talk at the British Library this week, the one-time protege of Jorge Luis Borges and director of the National Library of Argentina said he was particularly partial to old Penguin paperbacks, which he loved for their odour of “fresh rusk biscuits”.
Audience members responded with their own sense impressions. Peter, a pensioner, said he experienced books as smelling of salt and pepper – “that dryness when you open the cupboard … with a touch of the sea”, while 46-year-old Donna confessed that she had recently bought a book for her young son partly because it “smelled of the rain”.
To conservators and historians, smell has… [read more]
For authors and publishers, keywords are a vital tool to aid the visibility of your book on internet searches. Improving that among the millions of books out there is of paramount importance!
Despite what you’ve been hearing, keyword research isn’t dead. Without keywords, there is no SEO… right? Let’s look at the facts.
93% of online experiences in 2016 started with a search, and search starts with words. Keywords will remain relevant as long as people use words to interact with search engines. The only thing that has changed are the additional factors that have influenced how we use keywords for SEO.
The truth is that search engines are no longer looking only at keywords, but also value many other factors. Keywords are now just a miniscule part of the pie. That is not to say that keyword discovery isn’t important. In fact, it is important in the way you go about it: we need to go levels deeper – to the precise level that users are searching for;and search engines are indexing for.
This post will focus on the three main focuses of valuable keyword research in 2017:
(1) user intent
(2) long-tail keywords
(3) Google voice search….. read more
Last week the Oxford comma made big news: a Maine trucking company was forced to pay overtime after the lack of a comma in a law was interpreted in favor of the truckers. Here is the blog post that talks about that article.
I researched a bit and found that there are several famous stories where punctuation has been crucial to interpretation of a law.
First, there is the “comma defense.” Was it going to be life in prison or the death penalty for Clifford L. Robinson? The federal sentencing code reads, “. . . death or life in prison, or a fine or both . . .” A fine for murder? Read more…
Google is being sued over its internal confidentiality policies which bar employees from putting in writing concerns over “illegal” activity, posting opinions about the company, and even writing novels “about someone working at a tech company in Silicon Valley” without first giving their employer sign-off on the final draft.
The lawsuit, revealed by industry news site The Information, accuses Google of breaching California labour laws through its confidentiality provisions, by preventing employees from exercising their legal rights to discuss workplace conditions, wages, and potential violations inside the company.
It has been brought by an individual employee under a….
Readers committed to physical books can give a sigh of relief, as new figures reveal that ebook sales are falling while sales of paper books are growing – and the shift is being driven by younger generations.
More than 360m books were sold in 2016 – a 2% jump in a year that saw UK consumers spend an extra 6%, or £100m, on books in print and ebook formats, according to findings by the industry research group Nielsen in its annual books and consumer survey. The data also revealed good news for bricks-and-mortar bookshops, with a 4% rise in purchases across the UK.
You see, the Oxford comma isn’t just a punctuation mark that academics, writers, and grammar trolls argue about. It’s not just something that gets you hundreds – thousands – of likes or shares on social media.
The Trump campaign bought more than 3,500 copies of Crippled America: How to Make America Great Again from a Barnes & Noble earlier this year.
Bulk orders are supposed to be made through the book’s publisher — often at a discounted rate — rather than through a brick-and-mortar retailer like Barnes & Noble in order to avoid falsely boosting sales figures, which could manipulate best-seller lists [more]
Amazon announced in a blog post today that it is launching the Kindle Reading Fund, a program that will work to make books “more easily available to communities around the world through digital reading.” The Fund will include donations of Kindle e-readers and ebooks.
As part of the new program, Amazon is partnering with Worldreader, a non-profit that aims to bring digital books to children and families who cannot access them, to donate thousands of Kindle e-readers.
It’s common practice today for publishers to buy online ads for promoting their books. The inexpensive cost and targeting capability make digital platforms, such as Google Adwords, Facebook Ads, and various high-traffic websites, seem like appealing choices. But, are real readers actually seeing the online book ads that publishers purchase? [more]
For the first half of the year, bookstore sales were 6.1% ahead of the comparable period in 2015. According to estimates released by the U.S. Census Bureau, bookstores totaled $5.44 billion in the January-June 2016 span, up from $5.13 billion a year ago.
Bookstore sales in 2016 rose every month compared to 2015, including in June when sales increased 5.0% to…[more]