The Best Way to Get Blurbs for Your Books | She Writes

I get an inordinate number of questions about what the industry fondly calls “blurbs,” and here I attempt to cover them all with a detailed list of how authors can approach soliciting and choosing, and everything in between. In today’s book marketplace, blurbs still matter to publishers and the industry at large, in part because they’re a bit of a holdover from a bygone era and publishing is big on tradition, and in part because household names and big review outlets still carry a lot of prestige. The idea is simple. If you’re a fan of John Grisham and he blurbs a new legal thriller, you might be more inclined to give that new book a chance. But obviously most newly published authors today are not getting blurbed by household names or big review outlets. I’ve witnessed my own authors at She Writes Press agonizing over blurbs, while others seem to treat the whole endeavor like a sport. But by and large, whether the process of procuring blurbs comes easily or not, I see a lot of misconception about the blurb’s purpose and around the protocol of blurbing in general. So here’s my attempt to set a few things straight.…[more]

Source: An Author’s Guide to Praise and Endorsement Best Practices

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