Keyword Research Trends That Matter In 2017 | Semper Plugins

For authors and publishers, keywords are a vital tool to aid the visibility of your book on internet searches. Improving that among the millions of books out there is of paramount importance!

Despite what you’ve been hearing, keyword research isn’t dead. Without keywords, there is no SEO… right? Let’s look at the facts.

93% of online experiences in 2016 started with a search, and search starts with words. Keywords will remain relevant as long as people use words to interact with search engines. The only thing that has changed are the additional factors that have influenced how we use keywords for SEO.

The truth is that search engines are no longer looking only at keywords, but also value many other factors. Keywords are now just a miniscule part of the pie. That is not to say that keyword discovery isn’t important. In fact, it is important in the way you go about it: we need to go levels deeper – to the precise level that users are searching for; and search engines are indexing for.

This post will focus on the three main focuses of valuable keyword research in 2017:

(1) user intent
(2) long-tail keywords
(3) Google voice search….. read more

Source: Keyword Research Trends That Matter In 2017 | Semper Plugins

Keywords and book-selling. Yes it's still vital! Click To Tweet

“You can have my Oxford comma when you pry it from my cold, dead, and lifeless hands.”

You see, the Oxford comma isn’t just a punctuation mark that academics, writers, and grammar trolls argue about. It’s not just something that gets you hundreds – thousands – of likes or shares on social media.

It’s got its place in the real world.

Don’t believe me?

Read on…. Source: http://www.freelancewritinggigs.com/2017/03/use-the-oxford-comma/#.WNNXM4ZjXD0.email

Keep your filthy hands off my Oxford comma!! Click To Tweet

How Many Humans Actually See Your Online Book Ads?

It’s common practice today for publishers to buy online ads for promoting their books. The inexpensive cost and targeting capability make digital platforms, such as Google Adwords, Facebook Ads, and various high-traffic websites, seem like appealing choices. But, are real readers actually seeing the online book ads that publishers purchase? [more]

Source: How Many Humans See Your Online Book Ads

How Many Humans Actually See Your Online Book Ads? Click To Tweet

How Social Networks Play Favorites, and Who the Real Winners Are | Literary Hub

To the partisans of social media, a sudden burst of viral fame is a path to success. The contours of this path may be elusive, but that is all the more reason to spend more time on social media, honing your brand, developing your voice, cultivating your audience, and all of the other vaguely buzzy practices around which a flourishing consulting industry has developed. But as with semantic analysis, the people achieving success here are not those trying to go viral at all costs, but rather those selling the shovels. It’s the writers of how-to books, the leaders of viral-marketing seminars, and the highly paid advisors, experts, and keepers of metrics who have profited handsomely from the hunger to go from unknown to famous through some social media alchemy. And most of all, it’s the platform owners.

Some of us have something tangible to sell—the rise of self-publishing…

Source: How Social Networks Play Favorites | Literary Hub

How Social Networks Play Favorites, and Who the Real Winners Are Click To Tweet

Pop-Ups – Good, Bad, or Just Damn @!$@*!! Irritating??

Someone, somewhere, in an office or a basement, felt a light bulb switch on above their head one day. “Hey,” this person thought, “what if, when a person visited a website, a little box popped up in front of their eyes on top of the page. It could sell something, it could point someone to another website. What a GREAT way to market something!!

How many of you would like to SHOOT that person right now??

I read the following recently when doing some SEO research; “Do pop-ups annoy people. Yes. Do they work. Yes.” What a sad indictment of the human race that we can find something SO annoying, yet clearly allow it to influence. It’s like TV advertising. Who the hell thought of taking an interesting, gripping, 20-min program and thought it would be a good idea to interrupt it three or four times with several minutes of advertising. What have we become!?

But back to pop-ups. I had the misfortune to be completely sickened off of a decent-looking Twitter management application (Commune.it) by pop-ups. Now, I do understand the perceived need for pop-ups, so I am not overly-annoyed when I meet them but this experience so angered me I revoked that app’s Twitter permissions and even wrote them a scathing DM on Twitter to voice my annoyance.

I had been looking for a decent management app, and was prepared to pay for the right one if it did what I needed it to do, so I started some research, and after a few hours it looked like Commune.it was a decent choice. They had a free option, which I liked because I could try it out first before deciding to take out a plan. I did the research because quite frankly I am careful about who/what I allow to access my social media. All this ‘log in with x, y, or z’ is kinda scary. People do it for the convenience without stopping to think what giving their permissions really means. Think about it people!

But back to Commune.it. I signed-up, using my Twitter, accepted the permissions, and the dashboard showed on-screen very briefly only to be covered up immediately by a full-screen pop-up inviting me to take a paid-plan at 50% off. I closed that, then entered my verification email address and submitted that, only to be faced once again by this full-screen pop-up. So that’s TWO full-screen pop-ups and I haven’t even got to the dashboard. So now I am getting a little annoyed. I close the pop-up, and finally get to see the dashboard. I’m taking it in (looks rather like the TweetDeck layout with several columns), and then I scroll down a bit – and you guessed it. full screen pop-up AGAIN. At this point I am asking myself, “Do they actually want me to see what they’ve got or don’t they?” So I close it off once again, and them click on one of the other columns to take a closer look see. And yes, I got a fourth pop-up! FOUR, in the space of less than two minutes. 

Even by incredibly annoying pop-up standards that was extreme, and I found it disgraceful to be honest. It’s not like they were small pop-up boxes, they were full-screen adverts to get you to pay for the service. You could not see anything else unless you closed it or clicked on it. The tactics of Commune.it became very clear. They were more interested in getting me to pay for a subscription than they were about showing me what their app could actually do. That’s incredibly poor customer service. When that fourth one popped up I closed the window and revoked their permissions for my Twitter account. Perhaps others might not be as annoyed and just suffer it but I wasn’t hanging around to find out just how many more pop-ups I would have to face then or later while trying to use it. I did get a reply to my DM to them, which said:

“Okay Jim and Zetta, Thank you for the feedback and for taking the time to write us this note. We take every piece of feedback and use it to make a better system for each and every user 🙂 Please note that we have users that have been using the free plans for years, and that we also have premium plans for teams and businesses to be even more productive and efficient with Commun.it. I am sorry for your experience and again we will use this to improve.”

Doesn’t really say anything does it? I doubt they’ll change anything – that multiple pop-up strategy clearly shows where their main focus lies. First impressions count, and as a first impression my experience with Commun.it speaks volumes for how they view and treat customers/subscribers. I would never recommend them to anyone. It’s not that I totally object to pop-ups. I believe they can be useful. You’ll get one here on our blog. It should show up on the bottom right of the page when you scroll down a little and it’s to subscribe to our newsletter. Click to close it and you should NOT see it again in the same session (if anyone does DO let me know because unlike Commune.it I do not want to annoy our visitors!)

Retweet if Pop-ups Annoy You!!! Click To Tweet

Doing Social Media When You Don’t Want To – She Writes

Author Takes a Break from Social Media and You Won’t Believe What Happened Next!

You’ve seen those headlines before; they’re the lifeblood of the Internet. Click on this link! Come to our website! Read this amazing, yet mainly insubstantial, article and our site will win the Internet! Clicks and links and counters and imprints, that’s the language of today’s marketing…

Source: [THE WRITER’S LIFE] Write Something – She Writes

Doing Social Media When You Don't Want To... Click To Tweet