Reading is an activity that enriches our lives. As well as providing access to vast amounts of information and knowledge, we read for entertainment. Good stories provide an escape where your imagination can lift you away.
When we read, not only are we improving our working memory, but research has shown that it makes us feel better and more positive too. Science has shown that reading has some amazing health benefits, including helping with depression, cutting stress, and reducing the chances of developing Alzheimer’s later in life.
Global English Editing has created an infographic of world reading habits – how much we read, what we read, and where reading is taking place.
The biggest selling book in history is…[more]
Check below for the full story and the global stats/demographics
On March 1, Amazon enacted a policy change that allows third-party sellers to compete for the Buy Box for books in “new condition.”
When you go to a product page on Amazon, the ADD TO CART Buy Box is the default offer. Other used options fall below the Buy Box. Where books are concerned, the default Buy Box has always belonged to the publisher. When you buy a book, Amazon pays the publisher 45% of the list price. This means your purchase is supporting the entity that published the book, namely the publisher, and authors are making a profit (albeit small) every time you buy because the publisher is paying an author royalty for each sale.
Now Amazon is giving that priority spot to third-party sellers… [go to source for more]
It used to be that when you were shopping for a new copy of a book and clicked “Add to Cart,” you were buying the book from Amazon itself. Amazon, in turn, had bought the book from its publisher or its publisher’s wholesalers, just like if you went to any other bookstore selling new copies of books. There was a clear supply chain that sent your money directly into the pockets of the people who wrote and published the book you were buying.
But now, reports the Huffington Post, that’s no longer the default scenario. Now you might be buying the book from Amazon, or you might be buying it from a third-party seller. And there’s no guarantee that if the latter is true, said third-party seller bought the book from the publisher. In fact, it’s most likely they didn’t. [Visit source for more]
For authors and publishers, keywords are a vital tool to aid the visibility of your book on internet searches. Improving that among the millions of books out there is of paramount importance!
Despite what you’ve been hearing, keyword research isn’t dead. Without keywords, there is no SEO… right? Let’s look at the facts.
93% of online experiences in 2016 started with a search, and search starts with words. Keywords will remain relevant as long as people use words to interact with search engines. The only thing that has changed are the additional factors that have influenced how we use keywords for SEO.
The truth is that search engines are no longer looking only at keywords, but also value many other factors. Keywords are now just a miniscule part of the pie. That is not to say that keyword discovery isn’t important. In fact, it is important in the way you go about it: we need to go levels deeper – to the precise level that users are searching for;and search engines are indexing for.
This post will focus on the three main focuses of valuable keyword research in 2017:
(1) user intent
(2) long-tail keywords
(3) Google voice search….. read more
Last week the Oxford comma made big news: a Maine trucking company was forced to pay overtime after the lack of a comma in a law was interpreted in favor of the truckers. Here is the blog post that talks about that article.
I researched a bit and found that there are several famous stories where punctuation has been crucial to interpretation of a law.
First, there is the “comma defense.” Was it going to be life in prison or the death penalty for Clifford L. Robinson? The federal sentencing code reads, “. . . death or life in prison, or a fine or both . . .” A fine for murder? Read more…
Readers committed to physical books can give a sigh of relief, as new figures reveal that ebook sales are falling while sales of paper books are growing – and the shift is being driven by younger generations.
More than 360m books were sold in 2016 – a 2% jump in a year that saw UK consumers spend an extra 6%, or £100m, on books in print and ebook formats, according to findings by the industry research group Nielsen in its annual books and consumer survey. The data also revealed good news for bricks-and-mortar bookshops, with a 4% rise in purchases across the UK.
It’s common practice today for publishers to buy online ads for promoting their books. The inexpensive cost and targeting capability make digital platforms, such as Google Adwords, Facebook Ads, and various high-traffic websites, seem like appealing choices. But, are real readers actually seeing the online book ads that publishers purchase? [more]
For the first half of the year, bookstore sales were 6.1% ahead of the comparable period in 2015. According to estimates released by the U.S. Census Bureau, bookstores totaled $5.44 billion in the January-June 2016 span, up from $5.13 billion a year ago.
Bookstore sales in 2016 rose every month compared to 2015, including in June when sales increased 5.0% to…[more]
I get an inordinate number of questions about what the industry fondly calls “blurbs,” and here I attempt to cover them all with a detailed list of how authors can approach soliciting and choosing, and everything in between. In today’s book marketplace, blurbs still matter to publishers and the industry at large, in part because they’re a bit of a holdover from a bygone era and publishing is big on tradition, and in part because household names and big review outlets still carry a lot of prestige. The idea is simple. If you’re a fan of John Grisham and he blurbs a new legal thriller, you might be more inclined to give that new book a chance. But obviously most newly published authors today are not getting blurbed by household names or big review outlets. I’ve witnessed my own authors at She Writes Press agonizing over blurbs, while others seem to treat the whole endeavor like a sport. But by and large, whether the process of procuring blurbs comes easily or not, I see a lot of misconception about the blurb’s purpose and around the protocol of blurbing in general. So here’s my attempt to set a few things straight.…[more]