Which Country Reads the Most? A Guide to Global Reading Habits (Infographic) – Global English Editing

Reading is an activity that enriches our lives. As well as providing access to vast amounts of information and knowledge, we read for entertainment. Good stories provide an escape where your imagination can lift you away.

When we read, not only are we improving our working memory, but research has shown that it makes us feel better and more positive too. Science has shown that reading has some amazing health benefits, including helping with depression, cutting stress, and reducing the chances of developing Alzheimer’s later in life.

Global English Editing has created an infographic of world reading habits – how much we read, what we read, and where reading is taking place.

The biggest selling book in history is…[more]

Check below for the full story and the global stats/demographics

Source: Which Country Reads the Most? A Guide to Global Reading Habits (Infographic) – Global English Editing

Which countries read the most? Essential information for book sellers. authors and more Click To Tweet

Keyword Research Trends That Matter In 2017 | Semper Plugins

For authors and publishers, keywords are a vital tool to aid the visibility of your book on internet searches. Improving that among the millions of books out there is of paramount importance!

Despite what you’ve been hearing, keyword research isn’t dead. Without keywords, there is no SEO… right? Let’s look at the facts.

93% of online experiences in 2016 started with a search, and search starts with words. Keywords will remain relevant as long as people use words to interact with search engines. The only thing that has changed are the additional factors that have influenced how we use keywords for SEO.

The truth is that search engines are no longer looking only at keywords, but also value many other factors. Keywords are now just a miniscule part of the pie. That is not to say that keyword discovery isn’t important. In fact, it is important in the way you go about it: we need to go levels deeper – to the precise level that users are searching for; and search engines are indexing for.

This post will focus on the three main focuses of valuable keyword research in 2017:

(1) user intent
(2) long-tail keywords
(3) Google voice search….. read more

Source: Keyword Research Trends That Matter In 2017 | Semper Plugins

Keywords and book-selling. Yes it's still vital! Click To Tweet

Donald Trump Used $55K Of Campaign Funds To Buy His Own Book – BuzzFeed News

The Trump campaign bought more than 3,500 copies of Crippled America: How to Make America Great Again from a Barnes & Noble earlier this year.

Bulk orders are supposed to be made through the book’s publisher — often at a discounted rate — rather than through a brick-and-mortar retailer like Barnes & Noble in order to avoid falsely boosting sales figures, which could manipulate best-seller lists [more]

Source: Donald Trump Used $55K Of Campaign Funds To Buy His Own Book – BuzzFeed News

How Many Humans Actually See Your Online Book Ads?

It’s common practice today for publishers to buy online ads for promoting their books. The inexpensive cost and targeting capability make digital platforms, such as Google Adwords, Facebook Ads, and various high-traffic websites, seem like appealing choices. But, are real readers actually seeing the online book ads that publishers purchase? [more]

Source: How Many Humans See Your Online Book Ads

How Many Humans Actually See Your Online Book Ads? Click To Tweet

[SWP: Behind the Book] Fast-Track Advice for New Authors – She Writes

After two years and two novels published, I’d like to share my top tips for new authors, with the hope that my experiences will save you time and minimize stress! Feel free to comment and/or add your thoughts!

Good editorial advice is precious. The editorial process can be long and painful, but a good editor will skillfully fine-tune your story so it resonates with readers. When faced with… [more]

Source: [SWP: Behind the Book] Fast-Track Advice for New Authors – She Writes

Fast Track Advice for New Authors Click To Tweet

[THE WRITER’S LIFE] LEMONADE, ANYONE? When your books won’t sell

Everyone knows that you don’t pass up a kid’s lemonade stand. When you come upon a handmade sign, a wobbly card table and an icy pitcher of lemonade, you buy a cup. If the beverage looks a little sketchy, you don’t say, “no thanks, I’m not thirsty,” you say, “Yum. I think I’ll save this for later,” and you walk down the road a bit and pour it out behind a bush. Lemonade stands are not about thirst. You never, ever decline a cup.

Being an author is a little like having a lemonade stand; particularly if you’re doing a lot of the promotion and marketing yourself. You lug your card table and books and banners and bookmarks to whichever event is scheduled for that weekend; craft fairs, bookstores, library events, or conferences. You set up shop, hoping that the hundreds of people expected to attend will clean you out of your box of books and your pile of postcards. And sometimes I’ve seen that happen. To the guy next to me [more…]

Source: [THE WRITER’S LIFE] LEMONADE, ANYONE?

15 Clever Offline Marketing Ideas for Authors You’ll Want to Use!

“My eyes are starting to bleed from all this online marketing. (Yes, I know you’re reading this online right now, but hear me out.)

We crave offline connections—real interactions with . . . what are they called again? Humans!

And if you’re an author, you know how difficult it is to market your book. Sometimes, posting about it on Twitter or Facebook is like whispering in a crowded room.

Nobody’s gonna hear you.

That’s why I listed these 15 clever marketing ideas for authors-all offline.”

 

Source: 15 Clever Offline Marketing Ideas for Authors You’ll Want to Use!

Amazon Takes Aim At Kindle Unlimited Scammers But Hits Authors | David Gaughran

Turns out there is a lot more to this story, all of it worrying and none of it reflecting well on Amazon. I have a contact at KDP who I emailed two days ago and didn’t get any response. Which is poor, but exactly fits with how Amazon has handled this issue.

The problem is much more serious than outlined already. And Amazon is fully aware of what is happening and is doing very little about it. The only conclusion I can draw is that Amazon doesn’t care.

So here’s what I’ve been hearing over the last 24 hours: the scammer examples I linked to are actually quite tame. The serious guys aren’t just using TOCs to inflate their page reads, but, as I speculated in the post, links to the back of the book, footnotes, and all sorts of other wheezes (like filling books with page breaks, filling books with the same text in 10 different languages – done by Google Translate – and then having a link go to the English version at the back, etc. etc.).”

NOTE: There are numerous updates at the bottom of this article, including responses from Amazon – the latest update being from March 31 as this story continues to develop. The short version i…

Source: Amazon Takes Aim At Scammers But Hits Authors | David Gaughran

Amazon Takes Aim At Kindle Unlimited Scammers But Hits Authors Click To Tweet

Bookticker Promotes Ebook Deals and Discovery | Digital Book World

Bookticker

Bookticker, a new data-driven website for ebook deals, launched today. The platform uses metadata feeds from publishers to display new ebook deals in real time.

Bookticker specifically focuses on promoting bestselling titles with reduced prices, publisher-promoted titles and titles that’ve fallen in price without any promotion.

“We wanted to create a site that would promote publisher deals but also expose deals that consumers may not otherwise find,” said Founder Greg Aden. “We also wanted to generate deal visibility that was purely publisher-driven rather than the result of pressured discounting by the major retailers.”

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Source: Bookticker Promotes Ebook Deals and Discovery | Digital Book World

Bookticker Promotes Ebook Deals and Discovery Click To Tweet

Marketing Tip: Include More Than Just Your Book in Your Book – She Writes

Have you ever finished a great book and thought to yourself, I would love to send a note to the author, only to find yourself at a loss for how to do so? In my opinion, by not including contact information at the end of their books, those authors are missing out on a wonderful opportunity to connect with their readers.

Here are some other things you can include in your books to connect with your readers…

Source: Marketing Tip: Include More Than Just Your Book in Your Book – She Writes