Keyword Research Trends That Matter In 2017 | Semper Plugins

For authors and publishers, keywords are a vital tool to aid the visibility of your book on internet searches. Improving that among the millions of books out there is of paramount importance!

Despite what you’ve been hearing, keyword research isn’t dead. Without keywords, there is no SEO… right? Let’s look at the facts.

93% of online experiences in 2016 started with a search, and search starts with words. Keywords will remain relevant as long as people use words to interact with search engines. The only thing that has changed are the additional factors that have influenced how we use keywords for SEO.

The truth is that search engines are no longer looking only at keywords, but also value many other factors. Keywords are now just a miniscule part of the pie. That is not to say that keyword discovery isn’t important. In fact, it is important in the way you go about it: we need to go levels deeper – to the precise level that users are searching for; and search engines are indexing for.

This post will focus on the three main focuses of valuable keyword research in 2017:

(1) user intent
(2) long-tail keywords
(3) Google voice search….. read more

Source: Keyword Research Trends That Matter In 2017 | Semper Plugins

Keywords and book-selling. Yes it's still vital! Click To Tweet

Google sued over policies ‘barring employees from writing novels’ | Technology | The Guardian

The core of the complaint is that Google’s confidentiality policies prevent employees from exercising speech rights.

Google is being sued over its internal confidentiality policies which bar employees from putting in writing concerns over “illegal” activity, posting opinions about the company, and even writing novels “about someone working at a tech company in Silicon Valley” without first giving their employer sign-off on the final draft.

The lawsuit, revealed by industry news site The Information, accuses Google of breaching California labour laws through its confidentiality provisions, by preventing employees from exercising their legal rights to discuss workplace conditions, wages, and potential violations inside the company.

It has been brought by an individual employee under a….

Source: Google sued over policies ‘barring employees from writing novels’ | Technology | The Guardian

How Amazon, Apple, Facebook and Google Are Changing Publishing | Digital Book World

“It’s these guys’ worlds. We just post in it and shop in it,” said New York University Professor Scott Galloway of Amazon, Apple, Facebook and Google at Digital Book World 2016. During a talk called “The Four Horsemen,” Galloway argued that these four companies are taking over the world and continually disrupting the publishing ecosystem.

Source: How Amazon, Apple, Facebook and Google Are Changing Publishing | Digital Book World

How Amazon, Apple, Facebook and Google Are Changing Publishing... Click To Tweet

Google-backed digital-only ebook project?: Yes? No? Maybe? – TeleRead

If you read today’s new headline in UK book trade journal of record The Bookseller, you could be forgiven for thinking that Google had just launched a major new ebook initiative to overhaul Amazon in the digital book stakes. Editions at Play, the actual project under The Bookseller‘s headline “Google launches e-book ‘experiment’” appears in fact to be an experimental initiative by London’s Visual Editions, in partnership with Google’s Creative Lab. “We sell books that cannot be printed” proclaims the Editions at Play website. What they actually appear to be doing is enabling production of ebooks that also have a strong CG, interactive, or other digital element which renders them…

Source: Google-backed digital-only ebook project: The Bookseller gets confused, confusing – TeleRead

Google backing new ebook project... or are they? Click To Tweet

Oyster Ebook Subscription App Shutting Down | The Digital Reader

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On Friday the ebook subscription service Oyster released the final update to its app for iPad and iPhone, and used that update to quietly announce that it was shutting down. The three-year-old startup was acquired by Google last September, and had promised to remain open into spring 2016 as the staff transitioned over to Google. Alas, that did not happen; instead Oyster started closing accounts in late December. Judging by the tweets I found, Oyster closed accounts as each account came up for renewal, and then followed that with a formal shut down of the service on Friday. In keeping with Google’s usual reticence, Oyster has said little since the acquisition last year (in fact, the changelog for the last update includes little more than a broken link to an FAQ). “As we continue on, we couldn’t be more excited about the future of ebooks and mobile reading. We believe more than ever that the phone will be the primary reading device globally over the next decade—enabling access to knowledge and stories for billions of people worldwide,” the Oyster team said last fall. The terms of the deal have not been disclosed, but it was widely assumed that Oyster sold out and shut down because its service was […]

Source: Oyster Turns Off the Lights Following One Final iOS App Update | The Digital Reader

Oyster Ebook Subscription App Service Closing Down Click To Tweet

Will Google, Apple, and SCOTUS Decide the Future of Book Publishing This Year?

“Two ongoing court battles involving large, technology multinationals may go before the Supreme Court this year, and the outcome of either case could alter the course of publishing as we know it — or maybe not.

On December 23, the US Department of Justice filed a 32-page brief concerning United States of America v. Apple Inc., et al., an antitrust case that argues Apple attempted to fix the prices of e-books along with major publishers. The “et al.” of the case included HarperCollins Publishers, Macmillan Publishers, Penguin Group, Inc., Simon & Schuster, Inc, and Hachette Book Group, Inc, until these publishers eventually settled, leaving Apple to pursue a series of appeals on its own…”

 

Source: Will Google, Apple, and SCOTUS Decide the Future of Book Publishing This Year?

The publishing industry will never be the same... Click To Tweet