In a blog post for Digital Book World, Emma Barnes discusses how publishers must reassess their own data management.
“Who has access to the data that can best predict how readers will spend their money? Who has data on how people read books—how far they get, how many they buy, how often they buy, whether their purchases cluster around certain dates? Who has the permission to contact readers by post, email or text—to shape their opinions and buying patterns?
Who, in other words, owns the data that holds the key to publishing’s future performance?”