This week, Digital Book World held their annual conference on digital publishing in New York City.
This year the conference was buzzing about book marketing, data, and discovery, among other topics. And from SEO to author branding, many sessions focused on connecting with readers and increasing revenue.
Here are eight of our top takeaways from the conference.
1. Authors and publishers need to collaborate more on author branding.
According to Mike Shatzkin, there is a huge opportunity…
I get a lot of emails from authors who are discouraged because they aren’t having much luck with their marketing efforts. They want to know what my “secret” is because they think I have it all figured out.
Can I tell you something?
My “secret” is that I get discouraged too!
Let me share a true story: A few months ago…
Aimed at the Australian book industry, it nonetheless will resonate with authors and publishers in many other continents
Books are central to our lives, yet the outlook for authors, their readers and Australian literary culture has never been more bleak.The internet and e-books were meant to signal the death of the physical book. That didn’t happen. The plight of authors is another matter. As they face a perfect storm of relentless commercial pressures and repeated attacks by the federal government, the outlook for authors and their readers, and for Australia’s literary culture, has never been bleaker.
Recent surveys in Britain, the United States and Australia have revealed a serious slump in the income that authors receive from their writing. In Australia, authors have seen their average income from writing decrease from about $22,000 in the early 2000s to less than $13,000 in 2015. For many authors, that means…
Hopefully if you’re an LSI (Lightning Source International) or Ingram Spark print-on-demand user you’ll have seen the notice in 2015 of the impending new printing charges, and the re-categorizing of print sizes. If you HAVEN’T then you may need to take action NOW. Here’s a link to the PDF of the new pricing schedule.
You will also see from the information how some book sizes have been re-categorized in the small/medium/large categories. The good news, however, is that if you’re doing 5.5″ x 8.5″ or 6″ x 9″ trade paperback sizes then those still remain in the ‘small’ category.
How does this affect your costs and book pricing? Well, although it IS an increase, to be fair to LSI/Ingram this is the first time they have increased printing costs for many years. I did a quick calculation on one of our books, which is 274 pages at 6″ x 9″ and the increase in printing costs was roughly 50c. Ultimately it will depend on each book’s size and page count, and also the profit margin you have built into your pricing. If you have a smaller margin you may need to ACT NOW!
By now, LSI/Ingram users SHOULD have been setting new prices for their books where necessary in order to be ready for the increase on 8th Feb. If you haven’t, you better get to it now in time for the meta changes at the end of the month!