The Best Way to Get Blurbs for Your Books | She Writes

I get an inordinate number of questions about what the industry fondly calls “blurbs,” and here I attempt to cover them all with a detailed list of how authors can approach soliciting and choosing, and everything in between. In today’s book marketplace, blurbs still matter to publishers and the industry at large, in part because they’re a bit of a holdover from a bygone era and publishing is big on tradition, and in part because household names and big review outlets still carry a lot of prestige. The idea is simple. If you’re a fan of John Grisham and he blurbs a new legal thriller, you might be more inclined to give that new book a chance. But obviously most newly published authors today are not getting blurbed by household names or big review outlets. I’ve witnessed my own authors at She Writes Press agonizing over blurbs, while others seem to treat the whole endeavor like a sport. But by and large, whether the process of procuring blurbs comes easily or not, I see a lot of misconception about the blurb’s purpose and around the protocol of blurbing in general. So here’s my attempt to set a few things straight.…[more]

Source: An Author’s Guide to Praise and Endorsement Best Practices

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[SWP: Behind the Book] Fast-Track Advice for New Authors – She Writes

After two years and two novels published, I’d like to share my top tips for new authors, with the hope that my experiences will save you time and minimize stress! Feel free to comment and/or add your thoughts!

Good editorial advice is precious. The editorial process can be long and painful, but a good editor will skillfully fine-tune your story so it resonates with readers. When faced with… [more]

Source: [SWP: Behind the Book] Fast-Track Advice for New Authors – She Writes

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[THE WRITER’S LIFE] LEMONADE, ANYONE? When your books won’t sell

Everyone knows that you don’t pass up a kid’s lemonade stand. When you come upon a handmade sign, a wobbly card table and an icy pitcher of lemonade, you buy a cup. If the beverage looks a little sketchy, you don’t say, “no thanks, I’m not thirsty,” you say, “Yum. I think I’ll save this for later,” and you walk down the road a bit and pour it out behind a bush. Lemonade stands are not about thirst. You never, ever decline a cup.

Being an author is a little like having a lemonade stand; particularly if you’re doing a lot of the promotion and marketing yourself. You lug your card table and books and banners and bookmarks to whichever event is scheduled for that weekend; craft fairs, bookstores, library events, or conferences. You set up shop, hoping that the hundreds of people expected to attend will clean you out of your box of books and your pile of postcards. And sometimes I’ve seen that happen. To the guy next to me [more…]

Source: [THE WRITER’S LIFE] LEMONADE, ANYONE?

Is It Fair Use? 7 Questions to Ask Before Using Copyrighted Material

Fair use allows you to use someone’s copyrighted work without permission. However, invoking fair use is not a straightforward matter. Before you use any part of anyone else’s copyrighted material – even for quotation purposes – you have to consider the risks that are involved. After all, would YOU like someone else to use YOUR copyrighted material without asking first?

Source: Is It Fair Use? 7 Questions to Ask Before Using Copyrighted Material

15 Clever Offline Marketing Ideas for Authors You’ll Want to Use!

“My eyes are starting to bleed from all this online marketing. (Yes, I know you’re reading this online right now, but hear me out.)

We crave offline connections—real interactions with . . . what are they called again? Humans!

And if you’re an author, you know how difficult it is to market your book. Sometimes, posting about it on Twitter or Facebook is like whispering in a crowded room.

Nobody’s gonna hear you.

That’s why I listed these 15 clever marketing ideas for authors-all offline.”

 

Source: 15 Clever Offline Marketing Ideas for Authors You’ll Want to Use!

Amazon Readies New Kindle E-Reader That Puts Battery in External Case

Amazon_a

In a first for the Seattle online retailer, Amazon will soon sell a higher-end Kindle with a rechargeable protective case for extended battery life, according to a person familiar with the matter. This removable cover will allow the Kindle to be thinner than earlier devices.

Amazon’s chief executive, Jeff Bezos, said Monday on Twitter that an “all-new, top of the line Kindle” is almost ready, and promised the company would reveal details next week.

Pricing for the latest devices couldn’t be learned. A spokeswoman declined to elaborate on Mr. Bezos’s tweet.

The new Kindle and case are code-named “Whiskey” and “Soda,” respectively, and the solar-powered case is known internally as…

 

Source: Amazon Readies Kindle E-Reader That Puts Battery in External Case — WSJ – NASDAQ.com

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Hummingbird – Do We Have a Viable Alternative to Amazon for Ebooks?

http://hummingbirddm.com/

Hummingbird for Book Publishers. Sell the e-books and audiobooks you publish from your own branded storefront. Missing out on direct to consumer digital sales? With Hummingbird, you can be up and running in minutes and start selling your e-books and audiobooks directly to your readers via your own branded storefront and branded app. Why send your customers to another company’s website? You can even sell the books of other publishers/authors, and get paid the Merchant cut!

The short info you need:

Hummingbird pays 73% of your own titles and 12-23% of the retail price other titles sold from your storefront.

Direct deposit to your bank account.

Looks like there’s no download charges, or tax withholding.

This could well be a decent addition to your portfolio of sales vendors.

As always, do the due diligence on the vendor, and please do make comment of you have experienced them or have other info.

 

Source: For Book Publishers – Hummingbird Digital Media

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Amazon Takes Aim At Kindle Unlimited Scammers But Hits Authors | David Gaughran

Turns out there is a lot more to this story, all of it worrying and none of it reflecting well on Amazon. I have a contact at KDP who I emailed two days ago and didn’t get any response. Which is poor, but exactly fits with how Amazon has handled this issue.

The problem is much more serious than outlined already. And Amazon is fully aware of what is happening and is doing very little about it. The only conclusion I can draw is that Amazon doesn’t care.

So here’s what I’ve been hearing over the last 24 hours: the scammer examples I linked to are actually quite tame. The serious guys aren’t just using TOCs to inflate their page reads, but, as I speculated in the post, links to the back of the book, footnotes, and all sorts of other wheezes (like filling books with page breaks, filling books with the same text in 10 different languages – done by Google Translate – and then having a link go to the English version at the back, etc. etc.).”

NOTE: There are numerous updates at the bottom of this article, including responses from Amazon – the latest update being from March 31 as this story continues to develop. The short version i…

Source: Amazon Takes Aim At Scammers But Hits Authors | David Gaughran

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Rejection makes the world go round by Hanneke Hendrix | European Literature Network

 

Like lots of things that are a direct result of rejection (such as murder, heist and depression, just to name a few), the writing of my novel The Dyslexic Hearts Club was kickstarted by a rejection letter. A few months before I had sent a proposal to a foundation that provides residencies for writers, prestigious residencies, accompanied with a sum of money, which, of course, weren’t handed out for free. A lengthy description and synopsis of the novel had to be handed in. Like a friend of mine said, before he posted his plan: “I really don’t mind selling a chunk of my soul for free money.” Neither did I.

 

Source: Rejection makes the world go round by Hanneke Hendrix | European Literature Network

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Marketing Tip: Include More Than Just Your Book in Your Book – She Writes

Have you ever finished a great book and thought to yourself, I would love to send a note to the author, only to find yourself at a loss for how to do so? In my opinion, by not including contact information at the end of their books, those authors are missing out on a wonderful opportunity to connect with their readers.

Here are some other things you can include in your books to connect with your readers…

Source: Marketing Tip: Include More Than Just Your Book in Your Book – She Writes