The Adult Coloring Craze Continues And There Is No End In Sight – Forbes

If you have shopped on Amazon lately, you may have noticed that five of the top ten best sellers on the retail giant’s website are adult coloring books. What makes these books so popular? Behavioral economist Michal Ann Strahilevitz points to five reasons why adult coloring books are trending. First, she notes the obvious – they are fun! “Every grown up has an inner child that just wants to play, and coloring books are perfect for that,” she explains. Second…

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