Keyword Research Trends That Matter In 2017 | Semper Plugins

For authors and publishers, keywords are a vital tool to aid the visibility of your book on internet searches. Improving that among the millions of books out there is of paramount importance!

Despite what you’ve been hearing, keyword research isn’t dead. Without keywords, there is no SEO… right? Let’s look at the facts.

93% of online experiences in 2016 started with a search, and search starts with words. Keywords will remain relevant as long as people use words to interact with search engines. The only thing that has changed are the additional factors that have influenced how we use keywords for SEO.

The truth is that search engines are no longer looking only at keywords, but also value many other factors. Keywords are now just a miniscule part of the pie. That is not to say that keyword discovery isn’t important. In fact, it is important in the way you go about it: we need to go levels deeper – to the precise level that users are searching for; and search engines are indexing for.

This post will focus on the three main focuses of valuable keyword research in 2017:

(1) user intent
(2) long-tail keywords
(3) Google voice search….. read more

Source: Keyword Research Trends That Matter In 2017 | Semper Plugins

Keywords and book-selling. Yes it's still vital! Click To Tweet

Donald Trump Used $55K Of Campaign Funds To Buy His Own Book – BuzzFeed News

The Trump campaign bought more than 3,500 copies of Crippled America: How to Make America Great Again from a Barnes & Noble earlier this year.

Bulk orders are supposed to be made through the book’s publisher — often at a discounted rate — rather than through a brick-and-mortar retailer like Barnes & Noble in order to avoid falsely boosting sales figures, which could manipulate best-seller lists [more]

Source: Donald Trump Used $55K Of Campaign Funds To Buy His Own Book – BuzzFeed News

How Many Humans Actually See Your Online Book Ads?

It’s common practice today for publishers to buy online ads for promoting their books. The inexpensive cost and targeting capability make digital platforms, such as Google Adwords, Facebook Ads, and various high-traffic websites, seem like appealing choices. But, are real readers actually seeing the online book ads that publishers purchase? [more]

Source: How Many Humans See Your Online Book Ads

How Many Humans Actually See Your Online Book Ads? Click To Tweet

[THE WRITER’S LIFE] LEMONADE, ANYONE? When your books won’t sell

Everyone knows that you don’t pass up a kid’s lemonade stand. When you come upon a handmade sign, a wobbly card table and an icy pitcher of lemonade, you buy a cup. If the beverage looks a little sketchy, you don’t say, “no thanks, I’m not thirsty,” you say, “Yum. I think I’ll save this for later,” and you walk down the road a bit and pour it out behind a bush. Lemonade stands are not about thirst. You never, ever decline a cup.

Being an author is a little like having a lemonade stand; particularly if you’re doing a lot of the promotion and marketing yourself. You lug your card table and books and banners and bookmarks to whichever event is scheduled for that weekend; craft fairs, bookstores, library events, or conferences. You set up shop, hoping that the hundreds of people expected to attend will clean you out of your box of books and your pile of postcards. And sometimes I’ve seen that happen. To the guy next to me [more…]

Source: [THE WRITER’S LIFE] LEMONADE, ANYONE?

15 Clever Offline Marketing Ideas for Authors You’ll Want to Use!

“My eyes are starting to bleed from all this online marketing. (Yes, I know you’re reading this online right now, but hear me out.)

We crave offline connections—real interactions with . . . what are they called again? Humans!

And if you’re an author, you know how difficult it is to market your book. Sometimes, posting about it on Twitter or Facebook is like whispering in a crowded room.

Nobody’s gonna hear you.

That’s why I listed these 15 clever marketing ideas for authors-all offline.”

 

Source: 15 Clever Offline Marketing Ideas for Authors You’ll Want to Use!

Marketing Tip: Include More Than Just Your Book in Your Book – She Writes

Have you ever finished a great book and thought to yourself, I would love to send a note to the author, only to find yourself at a loss for how to do so? In my opinion, by not including contact information at the end of their books, those authors are missing out on a wonderful opportunity to connect with their readers.

Here are some other things you can include in your books to connect with your readers…

Source: Marketing Tip: Include More Than Just Your Book in Your Book – She Writes

How Social Networks Play Favorites, and Who the Real Winners Are | Literary Hub

To the partisans of social media, a sudden burst of viral fame is a path to success. The contours of this path may be elusive, but that is all the more reason to spend more time on social media, honing your brand, developing your voice, cultivating your audience, and all of the other vaguely buzzy practices around which a flourishing consulting industry has developed. But as with semantic analysis, the people achieving success here are not those trying to go viral at all costs, but rather those selling the shovels. It’s the writers of how-to books, the leaders of viral-marketing seminars, and the highly paid advisors, experts, and keepers of metrics who have profited handsomely from the hunger to go from unknown to famous through some social media alchemy. And most of all, it’s the platform owners.

Some of us have something tangible to sell—the rise of self-publishing…

Source: How Social Networks Play Favorites | Literary Hub

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The Top 8 Book Marketing Takeaways from DBW 2016

This week, Digital Book World held their annual conference on digital publishing in New York City.

This year the conference was buzzing about book marketing, data, and discovery, among other topics. And from SEO to author branding, many sessions focused on connecting with readers and increasing revenue.

Here are eight of our top takeaways from the conference.

1. Authors and publishers need to collaborate more on author branding.

According to Mike Shatzkin, there is a huge opportunity…

Source: Top 8 Book Marketing Takeaways from DBW 2016

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How to Market Your Book Without Stress (sort of) – She Writes

I get a lot of emails from authors who are discouraged because they aren’t having much luck with their marketing efforts. They want to know what my “secret” is because they think I have it all figured out.

Hahaha.

Can I tell you something?

My “secret” is that I get discouraged too!

Let me share a true story: A few months ago…

Source: Book Marketing Is an Emotional Roller Coaster – She Writes

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Commercial vs. Literary Fiction – She Writes

What is commercial fiction? The term gets thrown around a lot. Do you write “literary” fiction, or “commercial” fiction? As a writer, I hate this question. Labelling some kinds of fiction as commercial and others as literary implies that one is a higher calling than another. This question seems to be a favorite among writers, however. I’m only asked this question by other people who write, usually when we’re in class together. It usually strikes me as rude, because anyone who knows anything about the connotation of words (like writers do) would know that it’s a backwards sort of insult.

People usually ask this question when they consider themselves writers of literary fiction (to be said with a hoity-toity, la-dee-da type of tone).  But as readers, I find that people

Source: Commercial vs. Literary Fiction – She Writes

Commercial Vs Literary Fiction... is there a difference? Click To Tweet