It used to be that when you were shopping for a new copy of a book and clicked “Add to Cart,” you were buying the book from Amazon itself. Amazon, in turn, had bought the book from its publisher or its publisher’s wholesalers, just like if you went to any other bookstore selling new copies of books. There was a clear supply chain that sent your money directly into the pockets of the people who wrote and published the book you were buying.
But now, reports the Huffington Post, that’s no longer the default scenario. Now you might be buying the book from Amazon, or you might be buying it from a third-party seller. And there’s no guarantee that if the latter is true, said third-party seller bought the book from the publisher. In fact, it’s most likely they didn’t. [Visit source for more]
For authors and publishers, keywords are a vital tool to aid the visibility of your book on internet searches. Improving that among the millions of books out there is of paramount importance!
Despite what you’ve been hearing, keyword research isn’t dead. Without keywords, there is no SEO… right? Let’s look at the facts.
93% of online experiences in 2016 started with a search, and search starts with words. Keywords will remain relevant as long as people use words to interact with search engines. The only thing that has changed are the additional factors that have influenced how we use keywords for SEO.
The truth is that search engines are no longer looking only at keywords, but also value many other factors. Keywords are now just a miniscule part of the pie. That is not to say that keyword discovery isn’t important. In fact, it is important in the way you go about it: we need to go levels deeper – to the precise level that users are searching for;and search engines are indexing for.
This post will focus on the three main focuses of valuable keyword research in 2017:
(1) user intent
(2) long-tail keywords
(3) Google voice search….. read more
Last week the Oxford comma made big news: a Maine trucking company was forced to pay overtime after the lack of a comma in a law was interpreted in favor of the truckers. Here is the blog post that talks about that article.
I researched a bit and found that there are several famous stories where punctuation has been crucial to interpretation of a law.
First, there is the “comma defense.” Was it going to be life in prison or the death penalty for Clifford L. Robinson? The federal sentencing code reads, “. . . death or life in prison, or a fine or both . . .” A fine for murder? Read more…
After two years and two novels published, I’d like to share my top tips for new authors, with the hope that my experiences will save you time and minimize stress! Feel free to comment and/or add your thoughts!
Good editorial advice is precious. The editorial process can be long and painful, but a good editor will skillfully fine-tune your story so it resonates with readers. When faced with… [more]
Everyone knows that you don’t pass up a kid’s lemonade stand. When you come upon a handmade sign, a wobbly card table and an icy pitcher of lemonade, you buy a cup. If the beverage looks a little sketchy, you don’t say, “no thanks, I’m not thirsty,” you say, “Yum. I think I’ll save this for later,” and you walk down the road a bit and pour it out behind a bush. Lemonade stands are not about thirst. You never, ever decline a cup.
Being an author is a little like having a lemonade stand; particularly if you’re doing a lot of the promotion and marketing yourself. You lug your card table and books and banners and bookmarks to whichever event is scheduled for that weekend; craft fairs, bookstores, library events, or conferences. You set up shop, hoping that the hundreds of people expected to attend will clean you out of your box of books and your pile of postcards. And sometimes I’ve seen that happen. To the guy next to me [more…]
Fair use allows you to use someone’s copyrighted work without permission. However, invoking fair use is not a straightforward matter. Before you use any part of anyone else’s copyrighted material – even for quotation purposes – you have to consider the risks that are involved. After all, would YOU like someone else to use YOUR copyrighted material without asking first?
Annoyed at the rising price of your coffee, and a hipsterisation so extreme that it’s apparently become a symbol of gentrification? Offended at your barista for not rewarding your loyalty with a free latte? You can forget it all on Monday and put your literary talent to use instead, by exchanging a handwritten poem for coffee in 1,280 outlets around the world.
To mark World Poetry Day on 21 March, an Austrian coffee roasting company is offering a shot of caffeine to customers who hand in a poem. More than 100,000 people gobbled up the offer last year according to coffee company Julius Meinl. The firm has now have expanded it from 23 into 34 countries, mostly in central and eastern Europe, but also including locations in London, Edinburgh, the US, Canada and Australia. You can find a map of this year’s participating establishments here.
Author Earnings has been chronicling the rise of self-publishing on Amazon and is one of the definitive sources on how their sales directly affect the big 5 publishers. Data Guy has been quietly anonymous this entire time, he has been responsible for diving deep into big data and making sense of it for the entire publishing industry. He spoke publicly for the first time at Digital Book World 2016 and here is his entire Power Point presentation.
These are strange times for the book. Technology now enables us to shrink an entire personal library onto an electronic device the size and weight of a single paperback. Yet at the same time, it is also bringing back one of the most old-fashioned ways of funding how books reach readers.