The Amazon ‘Buy Button’ – why you should be very afraid if you’re an author or publisher…

 

On March 1, Amazon enacted a policy change that allows third-party sellers to compete for the Buy Box for books in “new condition.”

When you go to a product page on Amazon, the ADD TO CART Buy Box is the default offer. Other used options fall below the Buy Box. Where books are concerned, the default Buy Box has always belonged to the publisher. When you buy a book, Amazon pays the publisher 45% of the list price. This means your purchase is supporting the entity that published the book, namely the publisher, and authors are making a profit (albeit small) every time you buy because the publisher is paying an author royalty for each sale.

Now Amazon is giving that priority spot to third-party sellers… [go to source for more]

Source: http://www.ibpa-online.org/news/344366/Amazons-Buy-Button-Policy-Change-Hurts-Publishers-and-Authors.htm

Amazon made a small change to the way it sells books. Publishers are terrified. – Vox

It used to be that when you were shopping for a new copy of a book and clicked “Add to Cart,” you were buying the book from Amazon itself. Amazon, in turn, had bought the book from its publisher or its publisher’s wholesalers, just like if you went to any other bookstore selling new copies of books. There was a clear supply chain that sent your money directly into the pockets of the people who wrote and published the book you were buying.

But now, reports the Huffington Post, that’s no longer the default scenario. Now you might be buying the book from Amazon, or you might be buying it from a third-party seller. And there’s no guarantee that if the latter is true, said third-party seller bought the book from the publisher. In fact, it’s most likely they didn’t. [Visit source for more]

Source: Amazon made a small change to the way it sells books. Publishers are terrified. – Vox