This week, Digital Book World held their annual conference on digital publishing in New York City.
This year the conference was buzzing about book marketing, data, and discovery, among other topics. And from SEO to author branding, many sessions focused on connecting with readers and increasing revenue.
Here are eight of our top takeaways from the conference.
1. Authors and publishers need to collaborate more on author branding.
According to Mike Shatzkin, there is a huge opportunity…
“It’s these guys’ worlds. We just post in it and shop in it,” said New York University Professor Scott Galloway of Amazon, Apple, Facebook and Google at Digital Book World 2016. During a talk called “The Four Horsemen,” Galloway argued that these four companies are taking over the world and continually disrupting the publishing ecosystem.
More than 50 major players in the U.S. publishing industry are petitioning the White House and Congress to end the Cuba trade embargo as it pertains to books and educational materials.
Calling the book embargo “counter to American ideals of free expression,” the petition — endorsed by publishing companies, authors and agents — says “books are catalysts for greater cross-cultural understanding, economic development, free expression, and positive social change.”